Dual pronged approach to product and service, fierce competition in the cutting

source：http://www.xrocktools.com/ Release Time：2015-09-11 15:20:31

In today's world where CNC machine tools have become the mainstream of manufacturing equipment, the engineering tool industry shoulders the responsibility of providing key equipment for the manufacturing industry - CNC tools. The processing technology level of the manufacturing industry is greatly influenced by the overall level of the cutting tool industry, and the development of the manufacturing industry will also promote the development of the engineering cutting tool industry.

Indeed, in the entire metal processing process, the cost of the cutting tool itself only accounts for about 3%. But it is such a small product that has a huge market share. According to data provided by the Tool Branch of the China Machine Tool Industry Association, the total consumption of cutting tools in the domestic market reached a new high of 40 billion yuan in 2011, an increase of 7 billion yuan from the total consumption of 33 billion yuan in 2010, a year-on-year increase of 21.2%. Among them, the total sales of domestic cutting tools were 26.5 billion yuan, a year-on-year increase of 20.5%, and the total sales of imported cutting tools were 13.5 billion yuan, a year-on-year increase of 22.7%.

China is the most promising tool market in the world, and many multinational tool groups have made expanding their sales of engineering tools in China their first choice in their development strategies. The Asia Pacific headquarters, research and development centers, training centers, and logistics centers of various enterprises have settled in China, radiating from China to Asia and serving customers more directly and conveniently, better meeting the needs of customers in the Asia Pacific region.

Taking stock, around the huge "cake" of the Chinese engineering tool market, foreign cutting tools that are active in the market are traditionally divided into five major series: Shante series, IMC series, American series, European series, and Japanese series. They are engaged in a bloodless battle with domestic cutting tools in the Chinese market.

On June 6, 2012, the Sandvik Corolla Greater China Beijing Efficiency Center was grandly opened. Efficiency centers are a unique concept created by Sandvik Coromant in the field of metalworking, with a total of 27 efficiency centers located in over 20 countries worldwide.

Although Shante series is the leader in the global cutting tool market, Kenner, Mitsubishi, and IMC are all strong competitors for the second place. On April 2, 2012, Jacob Harpaz, CEO of IMC, said in his speech at the opening event of Teguk's second factory: "IMC Group is the world's second-largest manufacturer of metal cutting tools, and therefore ranks either first or second in many fields." His ambition for the global industry leader is evident.

And the American series is mainly represented by Kenner. In 2011, Kennametal received approximately $2.4 billion in compensation, of which over 50% came from outside of North America. Of course, there are also American cutting tools such as STELLRAM, MILLSTAR, and Meifu M A. Ford, SGS, GARR, STAR and other tool brands. The Japanese series includes Mitsubishi, Kyocera, Sumitomo, Taikoo, Oshir, Daijie, Fujitsu, Hitachi, and others. Like machine tools, Japanese cutting tools have a significant advantage in terms of cost-effectiveness in China. The European series is mainly dominated by Germany, including MAPAL Guehring、EMUGE，Fraisa、VARGUS、HORN、 Hoffman and others.

Although foreign brand cutting tools are thriving in the Chinese market, in recent years, the Chinese market has also produced a number of excellent enterprises. In addition to the original four major tool factories, about 10 backbone enterprises have completed the transformation from traditional cutting tools to modern cutting tool industry, and their development has been better year by year. They have entered a period of rapid growth.

However, China imports about one-third of the total market for cutting tools every year, and all of them are modern and efficient cutting tools. Among domestic engineering cutting tools, only 10% to 15% can be considered as modern and efficient cutting tools. This indicates that while China has become the world's most promising market for cutting tools, the high-end market is occupied by multinational corporations, and the development of domestic cutting tools still has a long way to go.

In short, improving processing quality and efficiency is an eternal pursuit in the development of modern manufacturing industry. Modern efficient cutting tools are designed to meet this demand, and we believe that Xintianxia Engineering Cutting Tools will continue to adhere to the principles of "high precision, high efficiency, high reliability, and specialization" and go further and further.

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